The SM调教社区is thrilled to invite you to an exciting听Panel Discussion: Mastering the Future: Insights into Digital Marketing Strategies. This highly anticipated event brings together top industry professionals to explore听the future of digital marketing, emerging trends, and strategies shaping the industry.
Event Details
What to Expect
This dynamic event will offer a deep dive into the world of digital marketing, featuring actionable insights, innovative strategies, and real-world examples. Whether you鈥檙e a student, entrepreneur, or seasoned professional, you鈥檒l walk away with a deeper understanding of how to thrive in this rapidly evolving field.
Why Attend?
Don鈥檛 miss this opportunity to explore the future of digital marketing with industry leaders and innovators.
Save Your Spot Today!
Seats are limited, so register now to secure your place:听
We look forward to welcoming you to this enlightening discussion at SM调教社区 Geneva!
Professor of Strategic Marketing at SM调教社区 Geneva,听CEO at MM2C S脿rl
Dr. Marko Majer is an accomplished marketing communications professional and business educator with over 30 years of international experience. He has been sitting proverbially on two chairs all his life: he founded and then managed one of the leading marketing communications agencies in Slovenia, working for blue-chip clients, such as听MasterCard,听Coca-Cola,听Ford,听狈别蝉迟濒茅, etc. He is also a听CEO at MM2C S脿rl.
The agency team under his leadership and himself personally have received听over 80 international awards for their work.听听The challenges of leading a diverse and demanding creative team have encouraged him to research the young generation, Millennials, as talent in the European advertising industry for his doctorate, which was subsequently also published in a book. He currently teaches听marketing-related courses, such as marketing strategy, branding, consumer research, and operational marketing with special attention to digital trends and responsible behavior at several high-profile Swiss business schools.听 In addition, he also helps and advises young entrepreneurs and acts as a supervisor for doctoral students worldwide.
On a more personal note, Marko is an avid traveler, fluent in听6 languages. He is a sports pilot and enjoys flying small aircraft around Europe, skiing, and spending time outdoors.
Global Senior Executive and Founder of AY Management Consultancies
Alper Yuksel is an accomplished global senior executive with over 25 years of success delivering value as a听strategist,听business听developer,听marketer,听transformation听driver, and听team听leader听and听investor听across more than 80 markets in Europe, the Middle East, Africa, and Asia with high levels of diversity and complexity. He has devised dozens of business turnarounds, scale-ups, digital transformations, international expansions, route to market, brand building, website launch, e-commerce and mobile solutions, and customer collaboration strategies, and ideas that have maximized growth and enhanced organizational performance. Alper has served as听Group CEO;听Board Member听and Regional General Manager听across the world and categories and held leadership positions for multinationals such as听Procter&Gamble, Mars,听and听Goodyear.
He is the founder of听AY Management Consultancies S脿rl with offices in Geneva and Dubai听and is an investor in several tech start-ups in Switzerland. He is currently a听Member of the Board of Directors of ZenOwn, an innovative visual imaging and AI-driven company in Switzerland. He has a passion for scaling up tech and AI-driven companies.
Product Marketing Manager at keyIT
Elmira Gazizova has nearly a decade of experience in听digital听marketing, complemented by a background in business strategy and finance. Her career journey has been anything but linear, which has made it all the more rewarding. A self-proclaimed tech geek with a love for numbers and data, Elmira has successfully executed data-driven digital marketing campaigns and implemented impactful marketing automation strategies. What truly sets her apart is her听passion for understanding customer needs and driving business results.听For Elmira, success means making clients happy while helping companies and their teams thrive. Her core expertise includes听media buying, content creation, marketing automation, organic search, and marketing operations.
In the past year, Elmira has embraced a new challenge in product marketing, focusing on network security, data, and AI 鈥� an exciting evolution that aligns perfectly with her passion for technology and innovation. She is currently working at听keyIT听as a听Product Marketing Manager.
In addition, Elmira is passionate about sharing best practices for Generative AI and helping businesses integrate it into their workflows. In her free time, she听explores new solutions, builds case studies, and actively leverages Gen AI both at work and in personal projects. Her enthusiasm also extends to advocating for Responsible AI, ensuring technology is used ethically and sustainably.
Head of Academic Programs at SM调教社区 Geneva
With more than twenty years of varied experience in听education,听pharmaceuticals,听CRM,听IT, and听education听management, Dr. Meskina offers a rich background and a fresh viewpoint for this position. Her innovative educational strategies and dedication to high-quality teaching and learning make her an ideal person to lead the academic programs at SM调教社区 Geneva. Dr. Olesya Meskina is a distinguished academic with broad expertise in听pedagogy,听social听science,听marketing, and听leadership. She holds听two doctoral degrees听鈥� one in Social Science and another in History and International Relations 鈥� with her latest doctorate听awarded by the University of Basel in 2013. These remarkable academic achievements are further enhanced by her involvement in prestigious development programs in Switzerland and the United States, such as Global Perspectives and Women into Industry, which have refined her leadership and marketing abilities.